If representation is so important and it is then why dont most advertisers bother to think even one shade beyond skin color to represent nonwhite races and cultures as something more than copy-and-paste color-palette swaps of affluent white people? . Yep I am surprised that was not mentioned in the article. NFL merchandise commercials show virtually no whites in their merchandise ads, yet TV live shots of stadium crowds are almost entirely white audiences. I dont think anyone has a problem with brands catering to their customers or trying to gain traction with new demographics. Not to mention these brands begin to be perceived as followers rather than leaders so innovation, creative thinking and originality fades away too. And this blantant overrepresentation is not limited to TV commercials. Males of all ages have been deemed toxic for years, and our education systems, particularly our public schools and universities, continue to work feverishly toward their as you say pussification. Good for you for boycotting some of these advertisers. I for one am going back to reading or streaming movies with no commercials. Also almost never see Asians either. ANA and AIMM remain committed to publicly measuring gender equality and ethnic diversity in the marketing industry and we plan to repeat and expand these studies in 2022. Come on men! By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. Yes black people are way over represented in ads. Thats right we cant. This is so fake, who fights in our wars? Here in the Cranky household, we dont turn ours on unless its to stream old movies or TV shows we like. Of course you are wrong. Maile Keone, Listen Technologies Corporation, Using diversity as a strategy to sell more or to better appeal to your audience is exploitation and appropriation. What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. I am sure that for the vast majority of the UK this is not the case. I think it is about destroying the indigenous populations of countries so Germans, English, Americans, etc. The advertising industrys complete disregard for accuracy, fairness, or authenticity is truly breathtaking. Because thats whos doing all the robberies . Everyone and anyone can use a public library free internet, job searches, self-education are all to be had there. This is brand suicide. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. It has actually made me racist somewhat. Im fine with showing mixed race couples since they certainly do exist but its portrayed in far far greater percentages than exist in reality (unless Madison Avenue is trying to have life imitate art by convincing women that black men are the ideal and white men are bumbling morons). Ive been retired for 9 months now and I have been watching a lot of TV lately. Thank you. unless he is placed beside a Nubian Goddess as his love interest or something. Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. I am a white female and I feel for the white male who is so obviously portrayed as a home-staying effeminate and clueless male. But lets be honest, how many families does that represent? A person of color is a victim of racism, by definition. Bottom line, I consider my self slightly left of center politically, but having experienced discrimination I am sensitive to it and find it unacceptable in all its forms (yes, including against straight white males). And regarding your chromosome comment. Its complete nonsense. Do these people even realize theyve made straight white males one of the most discriminated-against groups in America? Whay ever happened to hiring someone because they are the best person for the job? This is an advertising blog, after all. Now Im actually paying attention to these commercials but not for the reason the advertisers are shooting for. But plenty of great players who were also well loved have had a final match prior to retirement. Because 75% of black women are on welfare with a bunch of kids and no father in the house. They see friends and relatives dropping dead from the Jonestown jab and wonder why. If WOKE commercials have transformed America and raised all races and creeds up to be economically and culturally equal, I am THRILLED. Can I interest you in a Jeremys razor? Use the right people for the message you convey. Multiracial images have long been used by advertisers, but the current version exploded onto billboards and magazine ads in the late 1980s, when United Colors of Bennetton ads . About 20 minutes worth of commercials where white people are degraded. Necessarily rich, no. Great points well stated, Jim. Youre right, Richey, theres definitely a feeling of fatigue setting in, and not just among whites. Should we start shutting down and burning down communities to highlight this fact? The same has been for blacks since 1960. You wouldnt think it so difficult to properly represent diverse populations on screen, but for some reason, the people behind todays ads are tying themselves into knots over it and still failing spectacularly. While Im sure that some of what we are seeing is driven by good intentions, Im also sure that a lot of it is driven by politics, fear of cancel culture, and cynical attempts by brands to hitch their wagons to the latest hot-button social issues. Are black people the only ones who blow their nose, take cough medicine, buy insurance? We know the key is authenticity. Facebook is as unreasonable as Twitter, its just more successful because, despite his many other flaws, Zuckerberg bears a slightly closer resemblance to a book than Dorsey or those now in charge at Twitter ever did. Its galling to me that even in advertising locally here in the Mountain West, where the population is close to 90% white, I dont see a lot of people who look like me or my friends, family, or neighbors. Now, most corporations wouldnt piss on you for $12 billion. Let it be done by nature. A man can identify as a woman all he wants, but hell still need a prostate exam around age 40. Glad you found us, Kristen. Why is this happening? . You shouldnt be.). I am so sick of seeing this. Walk down a jetway at Hartsfield or any airport. A grain based breakfast most certainly ISNT healthy. Yes, but if that group is grossly over represented in commercials, then white folk may think -hey, they be don ok now!..and we tknow their not. I do believe that their day will come sooner than they think. Ditto with James Bond. I would think that minorities, especially blacks, would and could argue that for decades they were grossly underrepresented in advertising and theyd be right. Who would we need to contact to bring this to their attention? Portray those stories in your marketing. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. Not one white male in the signage. 3. The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. 5. There are those of us on the left who are also fed up with the not so veiled attempt by the Uber-left to vilify and demonize white males. Is it any wonder there is less racial harmony now? Im not as well versed in Hollywood films and actors as you, but I recognize and appreciate many of your examples. People of color & for that matter every individual needs to take responsibility for their own lives & stop blaming white America for their problems & hardships. https://en.wikipedia.org/wiki/Woman Im talking about ads in which we could all really see ourselves. All of this is was clearly agenda driven coverage. Id love it if the black people I saw in TV adverts were representative of the blacks I see every day in real life; Id love it just as much if all races were portrayed fairly and equitably by the people who create todays TV commercials the ones who claim they champion equity but who in truth are using diversity as an excuse to marginalize white people. Every night when I reached my hotel, I would turn on the boob tube as background noise while I unpacked. Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. I would assume Deltas passenger mix is about 40% white male today. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. Why would they diminish the Christmas holiday to their potential customers? I actually think its more nefarious. You are simply noticing the obvious mile-wide chasm between the real world you live in and the forced-diversity agenda that seemingly all brands and advertisers are foisting upon us daily. But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. Copyright 2023 Association of National Advertisers-established in 1910. Thanks for reading. As a retired marketing executive with over 30-years experience at a Fortune 10 company, I cant understand what the ad industry is doing today. Hoping all this social engineering crap, which people like I associate with can see right through, backfires on all these idiots. In watching TV from the US, my tico friends say to me things like: wow white people arent important in the US. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. The real issue for me isnt that they are showing more commercials of interracial couples but the fact that these companies are burying us in the number of commercials & completely exaggerating the actual numbers of interracial couples & transgender folks in these commercials. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. In fact, I believe that *most* people notice the out-of-whack representation in todays TV commercials. And not created and shown exponentially more than they are present in the real world in order to enforce an agenda and brainwash the populace. Unfortunately, it will probably take a violent upheaval to reverse everything. BLM will NEVER BE SATISFIED. No, but they see opportunities to work with the Marxists who are also only interested in their own enhancement. Poll People On What Diversity Means To Them, Whatever happened to asking people? Advertisers, be aware Im not alone. movie industry, Silicon Valley, Wall Street, Madison Ave, etcIs it any wonder theres a whole lot of white folks who are incredibly angry and feel threatened that their way of life is quickly disappearing? Advertisers are 'trying too hard' to demonstrate diversity | Daily Mail Online Channel 4 YouGov poll looked at representation of BAME and LGBT communities Broadcaster claims that brands are. Its amazing how overnight white people became complete buffoons and black people became highly intelligent with all the answers to everything in life. Scratch that. Since the companys announcement, I now use the Qwant or Brave search engines instead. Geez. Ask your sales folks for input. Do not lie, do not cheat, and do not steal from anybody or anything. I guess this is what makes me mad it feels disrespectful, not just of folks of color, but also of my intelligence. https://en.wikipedia.org/wiki/Aunt Now send $5 to BLM for repentance. Its just around the corner if we dont do something now. This gap is both unsettling and unacceptable to most of today's consumers. Forced diversity is not working for me. By doing so you are only infuriating the general public. Its ridiculous and feels like retribution at this point, rather than wanting things to be equal. I kept scrolling and scrolling until it felt like I was inside The Truman Show and the producers were playing some kind of weird joke on me to see how I would react. One of the things that concerns me most about this topic is how many brainwashed people are so eager to dismiss us the people who dare to speak out about the ridiculous mishandling of representation in advertising, entertainment, etc. Not everybody looks like the Marlboro Man especially women. In my youth you could even have called me a SJW. [They] have made us afraid to question the narratives and agendas that we can clearly see them pushing upon us, in an effort to neutralize us until their work is done. Most every person shown now has black or brown skin. The culture is rife with this stuff now . There is no need for this lopsided depiction of blacks in ads and on tv. Actually, I was being a bit sarcastic. By watching TV commercials today you would think that 70 to 80% of the population are people of color. Has this information crossed the desk of advertising people? But the giveaways and removal of responsibilities took this motivation away from blacks, simply to secure their vote for the Marxist Democrats. Like I said, Im a 64 year-old liberal. Its like the response to Covid was, totally overdone, a total overcompensation to George Floyd and BLM. Ive heard similar stories, Daniel. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. Also annoying are the interracial couples. Sixty percent of American consumers consider diversity in advertising to be important and a further 40% have turned away from brands they felt weren't inclusive in their advertising. Mainly in the USA is Black pushed so hard. Your example is awfully specific. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. So insulting. Isnt that interesting? It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it. Until Black leaders come out and say something nothing will change. To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. This is the greatest country on earth !! Thats when things start becoming exclusive rather than inclusive, and it comes off as pandering even when its meant well. I think the problem for most people comes when they perceive that brands and advertisers are purposefully using their commercials to push social and political agendas. I would agree, but Im kinda old and untrained for warfare against my country. Yes, all races should be in commercials, (I never thought I was prejudiced Im beginning to wonder) but I look up at the TV during the commercials and I think Im living in Kenya! The ANA asks you to accept cookies for performance, social media and advertising purposes. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. Hispanics and Asians are not as vocal about their grievances. are there no non-black actors applying for a paying gig to be in Gain commercials? I am talking about the pharmaceutical companies that are behind most of those senseless shootings and violence. If there is anyone else in the ad its frequently a white woman and mixed kids but its still the man whos been relegated to menial chores. Great post, Kallock! But its the talking-about-it part thats hard. Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part? And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. I believe your observations are all valid, and appreciate your courage in posting. My wife and I have been noticing this trend increasing (obviously in the wake of #me-too and George Floyd) and have been calling bullshit on it since. It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. As a Delta frequent flyer, I cringe every time I walk down the jetway. Beautifully written! All the rights and benefits one could have living in an urban area ARE afforded to all. I also happen to feel very very bad for Asian and Hispanic people. However, it can be difficult to incorporate diversity in a way that feels authentic, rather than a forced reply to a growing demand. I also think its ridiculous to write Pregnant People. Isnt a pregnant person a WOMAN whether she is trans or not? lol. Of course, when I searched with Google for this, nothing would show up. Let us all push back. People are getting tired of BLM and lgbtq. Models are, in order: Black, black, black, white, black, black, white, black, black, black. its almost exclusively black man and white or Asian woman. No, they must get in our faces at every chance and turn everything into a platform for their message. This is advertising (if you can call it that) at its worst. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. I find the media, the big corps, anti-social media, etc., quite nauseating. Where I come from, the news has been doing that for years. no taxpayer is going to care about my first world problem..lol. For more information about this processing of personal data, check our Privacy and Cookie Policy. Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. Ladies and gentlemen, I am going to re-read this frank and insightful comment again probably a few times and I encourage you to do the same. That is their target. I noticed, but never has it been so apparent like it has in the past couple of years. Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. Considering how many Jewish people are said to own and run media companies, the lack of Jewish representation does indeed strike one as odd. This is NOT the same country and society it was 60 years ago. I am completely disappointed over everything happening. If you find it annoying, its because its not representative of reality. Remember that the Asians were brought here as slaves to work on the railroads. As soon as they get a position of power (hiring, for example), they do exactly what actual racists do: hire their own, pick their own, empower their own.

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