Um that copper color scheme on the pre-order bikes is also quite loveleh. Time for competition to drive down the absurd prices on bikes. Hopefully the forks won't be on backwards. Walmart thinks so, and the retail juggernaut is betting its customers do too. Read more. Hi all Thanks for the reviews and updates. It seems like it would be a good exploring bike for when you'd likely be riding lots of dirt roads as well as singletrack. They are direct to consumer from the website, just like Canyon. Go to the shop Go to the shop. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. In Europe there's this large French sports goods chain called Decathlon. Andy T described the handling as stock as being razor sharp, so from that standpoint, riders looking for a more road racing leaning gravel bike should be satisfied with the G1. But Walmart. Now on to the final word on this carbon fiber crushed rock roller. At these prices you can buy if for the components and off the frame. I'm a kiter, and that industry is even worse. How much is the bike when it has the XX1 components? Meanwhile, the Waltons have put Millions? It uses four R12 bearings and everything is held together by the crank's 19mm spindle. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. Not a fan of Walmart. (The first was at the Sea Otter expo earlier in the year.). Walmart is not just a brand of box stores that populates every U.S. state. we must also look at what it costs to produce in numbers. Still others are simply doing their best to sort through the marketing-speak to make a performance-to-value calculation on the best tool to get on the roador into the woods. Thanks to a dropped chainstay design, the G1 clearance for 700c x 40mm or 650b x 2.1" tires and a maximum chainring size of 50t, according to the viathonbicycles.com website, while walmart.com boasts 700c clearance up . Good question, Dan, and one we'll come back to in just a minute. Whether this will serve as a "halo product" to introduce more affordable (or approachable) mountain bikes from the brand in the future is yet to be seen. I followed with an opinion column about Viathon's unique formation, business model and value proposition. The Viathon Lineup. Atomik/Berd Ultimate Gravel Wheels: At The Finish, The Riding Gravel Pedal Round-Up: Time Pedals Wrap-Up, Showers Pass Hi-Line SS Shirt and Cross Country Shorts: Quick Review, Cannondale Topstone Carbon Force eTap AXS: Getting Rolling, Episode #64 Waffle, GORE, Touareg, Hunt Wheels & More, WTB SG2 Gravel Tires: Resolute Checkpoint , Bontrager Circuit WaveCel Helmet: Quick Review, Gravel Grinder News: Shimano Introduces CUES New Mid-Level Group. All models are available exclusively at Walmart in-store and online. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. 5G for Dura. It's not the products: a three-frame range of MTBs, and gravel and road bikes. Unfortunately, your shopping bag is empty. Very glad for your fair judgement and perspective. When I worked for Fly racing in sales it was a tough barrier going from Moto shops to bicycle. The bikes will be available to order within weeks. Someone posted an Outside magazine article above that details it. The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. Wed like to see fork mounts for extra water bottles, for instance. $$$ Outdoor & Sporting Goods Company Privacy Policy Photos See all Videos See all 0:11 Sales are via the brands website, and this does not feature the Walmart name in the about us section. Maybe in this specialist market they've done a better job. Filter bikes by year, weight, components, price, and performance. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. what happened to viathon bikes Byjunho 3, 2022 At Viathon, we believe that great bikes make riding more fun. Correct that 74 million. We wanted to create a non-intimidating platform, said Spinhirne-Martin. I have noted that we are not the only ones saying this, for what it is worth. Unbelievable a$$holes, TLDR: "successful family chooses to enjoy their success while remaining frugal to ensure long term multigenerational wealth". @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. The gravel scene is important for that. . All Viathon bikes come with a 2-year warranty. How long do Walmart bikes last? I would have thought their frame prices would have more closely matched online Chinese carbon frames. Read through the small print "Returns and Refund Policy: 60 days from date of purchase - new or used with proof of original purchase. In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. Of course they will be. The motorcycle comparison is nothing to do with whether its top spec blaa blaa blaa. Y'all talk a big game about wanting more low-priced options but no one is out there actually buying them - I do P&A analysis for a bike distributors, I would know. An s-works bike off the floor performs at a pro level. Wouldnt be caught dead buying one of their bikes but competition in any industry is a good thing. Are bike shopsscary, elitist, and unwelcoming? Now, if Viathon frames were suddenly produced in the USA my American hands, with progressive geometry and class leading weights, that might be a different story - but a Taiwanese sourced frame that is pretty much identical to a Hong Fu or Workswell or whatever isn't really a selling point, especially when it costs a few grand. Crickets. I did hear you and Andy mention 2300 on podcast 65. I have my doubts. According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. As we continue to build out the platform, we welcome other brands, said Spinhirne-Martin. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. Shop our Buy Direct collection for a new ride they'll love! Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. That's a hell of alot of awesome MTB trails read about it here Do Steu and T-Dubs ride Viathons? I know you're talking frame only, but at least this one ships with tires that actually fit the frame (unlike the DV9, which has known problem with tire rub on the tires it ships with). With the backing of Walmart, we can scale very quickly.. And no im not interested in your bicycle either. 250? Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! All this went down in April and May of this year. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with. Viathon M.1 GX Eagle Mountain Bike Review | SRAM GX EagleI was amazed how light this bike was and how well it climbed!Viathon was kind enough to send me over. 39w. Manufacturing costs vary inversely with manufacturing rate. I'll be honest if I ever worried about someone thinking less of me for buying a bike at Walmart I'd probably leave the bike wherever I was and get out of the hobby. It'll take ONE major company (looking at you. Its not the frames: they arent open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. And failing. Then delivered directly from us to youwith an easy assembly process to get you riding as quickly as possible. We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. Their investments are totally separate from Walmart even though Steuart is on the main Walmart board.. Thanks for your site. I was recruited two and a half years ago to raise the game and show what Walmart can deliver in terms of bikes, Spinhirne-Martin tells me. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. WhatsApp. the stigma of owning a bike bought at Walmart. Facebook. Honestly the bike prices are high because people buy them LOL. New bike brands come and go, but its rare that one makes as big of a splash with its debut as Viathon, a new direct-to-consumer marquee that launched this week. a buddy of mine, bought the g1 gravel bike to keep at his lakehouse (insert dentist joke, he's actually a cpa). Another new direct-to-consumer brand, Remot, alsolaunched this week with far less buzz, despite being owned by American Bicycle Group, the holding company for established high-end brands Litespeed and Quintana Roo. Get $1000 off Select Items ViathonBicycles.com w/ Coupon (Activate). I'm guessing this is Plan B to get the bike seen by more people Will it actually be in the store or order online with instore pickup or delivery? It starts with younger customers.. And its partnering with shops, mobile shops, and more, as well as creating an online fit calculator. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. What's the point? Almost all carbon frames come from Asia, and different brands often subcontract with the same large producers. 2G for 105, 1.5G for a frame. And that is the point. Mount a water bottle to the frame and stay hydrated for harder riding. Shop all Genesis Bikes with sizes ranging from 18" to 700c, in kids and adults sizes. Sure, some R and D for that motorcycle has come from up and down the lineup, but the same can be said for the bike companies. The shifters and RD were DA and that was it. If it's the latter, I hear the bikes will be spec'd with negative-51mm offset forks Another thing to note is high-end mountain bikes is still a tiny market when compared to motorcycles/cars/etc. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. For now, no. Whole Foods kinda sells bikes through their shit parent company Amazon. can i return it after thrashing it for a season? Of course, you can always install a nice, compliant carbon post. The Bike Forum. They were puzzled by it, because the market for a pure XC race bike is pretty small compared to more general modern geometry hardtails that are built for "fun.". Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. Viathonbicycles.com has more info. And I want to get more people on bikes. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. See how long we last Shimano Consolidates Entry- to Mid-Level Groupsets With New CUES Drivetrains, Opinion: Five Things The Bike Industry Could Do Better, Throwback Thursday: A Brief History of Direct Mount Derailleurs, Buying a Bike From a Shop Versus Buying Online, DH Bike Review: Canfield's Jedi Masters Rough Terrain, Review: Mythos 3D-Printed Titanium Stem is My Kind of Excess, DH Bike Review: Orange 279 - A Staple of British Downhill Racing, www.singletracks.com/blog/mtb-gear/first-ride-review-deciphering-the-viathon-m1-hardtail-mtb, www.outsideonline.com/2295486/single-track-minds, www.diycarbonbikes.com/collections/hardtailframes. It does all those things a really good racing bike should do. By building via consultants and going straight to the consumer without any immediate plans to be available in Walmart stores enabled Spinhirne-Martin to get the brand up and running quickly. Turner Tech houses for sale hervey bay $250,000 to; gwinnett county gun show 2021; eagle point elementary school staff; super shuttle sanford airport Blog postings are outsourced to cycling journalist Aaron Gulley. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. It's why car companies like BMW don't come out with a new 3-series every year, but more like every 7. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. But when people saw these bikes here, it was like, 'Hey, these are real bikes! Mountain bike companies (and all sporting goods, for that matter) shoot themselves in the foot by changing their product every other year. You do not get the benefit of having a face-to-face resource for things like minor adjustments, tune-ups, or advice, as you would in a bike shop experience, but maybe that doesnt matter to some of you? This line of thinking reflects a massive gap In understanding about top line Mtb (for example s-works) and the stock YZ250. Dollar-for-dollar there are other carbon-framed high-end bikes out there that undercut the Viathon offerings. But the bikes are neither crap nor cheap. Now on to the final word on this carbon fiber crushed rock roller. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Both are well-qualified bike industry veterans, but its not a riveting founder story like, for instance, that ofAllied. For less. The frame costs just the same as a TCR frame, without the TCR reputation. Who the fuck cares where it came from, so long as it is a good bike. At this writing, the various models are listed at "Summer Sale" prices on the Viathon website. For sure we are also undergoing huge changes; times are tough now and likely to get tougher before they get better. Lots of things coming from different directions can sometimes become out of whack enough to cause a problem. But the bikes are neither crap nor cheap. The impetus for the brand was therefore personal, not corporate. Surprised it hasn't happened already or will it appear on tomorrow's front page! Many people are the same, I guess the rebranding isn't for nothing. But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. what happened to viathon bikes. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. But it is building out a platform not just with more and better bikes, but with video and editorial support. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. They said it's, basically, a pure XC race bike. Maybe you don't, but I do. I want to figure out how to use that customer base to grow the bike industry.. Sold exclusively through Wiggle and Chain Reaction Cycles. Giant Stance, pretty close to fitting this bill at 2k! Seems like an easy decision there. Walmart.com, of course, is an internet behemoth with hundreds of millions of visitor sessions each month with peak holiday traffic topping half a billion, according to analyses by industry research firms SimilarWeb and Statista. They want tech, they want new features, they want new stuff. We highly recommend retaining the original shipping box & protective packaging for future use. jim preston mchenry, il obituary. @alex There are better bikes in regard to front end compliance than the Viathon. Compare that to a top end World Cup dh bike at around 10-15k. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. Does REI make their own bikes? They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. And just like any other reality, outsiders ignore ours at their peril. Read Review. Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. Never blame a person, blame a tool, people are never to blame only the tools they choose to use. Should brick-and-mortar or other online retailers worry? The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. The last time we posted on the Viathon G1 we mentioned that this bike might be the perfect candidate for the Redshift Sports ShockStop Stem. WHO WOULD HAVE THOUGHT? Absurd that things with engines are cheaper than pedal bikes. bicycle Posted Oct 2, 2019, We dentists don't shop at Walmart. Brand manager Zack Spinhirne-Martin doesnt see it that way. I dont shop at Walmart anyway since they decided to blame guns for violence. Viathon G.1 GRX 600 gravel bike review: Carbon at alloy pricing - CyclingTips. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. refresh results with search filters open search menu. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. Way too much focus on the manufacturing/engineering side on squeezing out that next 1% gain in performance, then convincing us through marketing (or forcing us in the case of Boost) that we need it. There are many many people for whom Wmart is their entire mass produced goods consumption experience. And its not as though it was even that expensive to create, at least not in Walmart terms. However; on crushed rock and rough surfaces, the overly-stiff front fork can be a liability when it comes to rider comfort. Too many highly paid engineers on staff working on "advancements" that most riders never needed. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims. The Viathon M.1 is available in three complete build kit options, starting at $2,400 USD. 2 - You can't buy these bikes at a Walmart. The simple answer is: because it can. Maybe they could pump out some sultans for turner? The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. GravelNut April 10, 2019, . Ive already gotten questions for people internationally. Viathon says it wants to bridge Walmarts current low-price offerings to the bike-enthusiastbusiness. (if they care about value, they'll go YT or Canyon, etc.). @jason-99: With that logic, give everyone nukes. Its name is Viathon. Viathon bikes are not yet available, but appear set to retail through a direct to consumer model, rather than stocked in Walmart stores. Who makes Viathon frames? Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. So how much cheaper are these complete builds? Returns only available to original purchaser. Well I'm kinda torn here. Walmart will sell bikes under this brand soon with price tags up to $6,000. Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. In 2017, Bonobos was sold to, you guessed it, Walmart. Shoppers will have four build choices per model. Pinterest. Walmart is the largest retailer for bikes in America by a good margin. First, this hardtail gets more than just the usual 100mm-travel fork. as all the other big brands. For the last update and a link to the introductions, Click Here. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. here is a whole range of styles with bikes for children all the way up through adults. bikeit! Thats a call youll have to make. It's well documented in various media outlets. That makes sense. Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. America's low price leader served up a single no-name (and possibly open-mold) model with full mechanical Ultegra group, complete with wheelset, at a very low price point. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. One of the podcasts I listen to (maybe Singletracks?) Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. Its a night and day difference!, exclaimed Andy. If they somehow get interested in riding they will take what Wmart has to offer, and if they have a lot of money and want the "best", Wmart is now there for them. Spesh's Fuse 27.5 comes to mind, costing ~$1200. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. i gave it a spin. At The Finish: So, what we have here is an interesting sales model and a fine bike for those who crave the ultimate in efficiency that carbon fiber can bring to the table. Also something to liven up trails that you ride regularly. ''', And indeed they were. View specs and technical data for all Viathon Bike Models. For the last update and a link to the introductions, Click Here. The big-box retailer is trying to cater to cycling enthusiasts with a line of three new carbon rides. ($1k frame only pricing). The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. not bad at all. If the demand for an entry level bike is there, then they can produce enough units to make it financially viable. I'd like to know how it rides, how well it's assembled, quality of the frame, etc. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. They tasked a few well known bike designers with creating a new brand. Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. The Waltons own Moosejaw. Well, so much for that. What is this, a bicycle for ants?? At least they dont come with pegs. Don't need. It doesnt need to get younger customers. As a straight-up road bike, wed have no issues with the Viathon G1. So this is competing against the Ibis DV9? Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. He proposed a private-label project, and hes bringing it to fruition. Even a hot segment like ADV, sees a new from ground up model maybe every 5 years. FWIW, Ibis quietly raised the price on the DV9 to $1250 about ~6 month ago. There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. Viathons carbon bikes retail online for between $2,300 and $6,000. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. Someone asked above how can they sell for this much cheaper? No normal business can compete with their strategy. Bike MSRP vs. what people actually pay is a whole nother conversation. The difference is being wholly owned by US hypermarket chain Walmart. Picked up a fishing pole and Razor scooter for my kid there recently. Right. I just pay the numbers. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Or on the other hand, that lower price may be just the ticket to smooth out the ride. For those people, being able to buy a high-quality bike online means they dont have to go into a potentially scary, elitist, unwelcoming bike shop where theyll be uncomfortable and possibly judged.. But does it have enough soul and personality to compete with more established brands offering quality bikes at a similarly low price?". Kev has 43,000 subscribers. Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. Mountain bikes that rival the cost of motorcycles, silly parts that cost $30 for a $5 part, extremely expensive tools (because Park Tools is worse than Snap-On), etc. milford regional lab franklin, ma. And while low, Viathon pricing was at parity with any number of other name-brand carbon models, including Trek, Specialized, Cannondale and Canyon. Maybe. They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. Were partnering with the bike industry to deliver so we dont mess it up, said Spinhirne-Martin. Schedule a free call. It's like the lineup are marketed just like any other Walmart products, and the bike prices don't make sense. Viathon is a standalone direct-to-consumer brand that, by rights, shouldnt exist. Boost? Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. what happened to viathon bikes. As much as I agree with the general sentiment, there are some other factors that tend to get overlooked in this comparison: Wal-Mart has these pretzel bites with beer cheese for like $2 bucks, pretty freakin awesome after a ride. All rights reserved, an opinion column about Viathon's unique formation, Workers at REI Cleveland store vote to join union, Hi-Torque closes Road Bike Action and Electric Bike Action magazines, Top Executives Tackling Biggest Bike Industry Challenges at the 2023 Bicycle Leadership Conference, Suplest shoes now available in North America through Blacksmith Cycle, NY City Council passes lithium-ion battery safety package. It's very hard to make it and also find decent paying work. Not sure where you were getting the 2400 price tag before price drop because I seen reviews months ago and 1900 was the price then not 2400. Not that Viathon is going mass-market anytime soon. Still, Viathon is getting a fair bit of press, with stories on a number of cycling-enthusiast and outdoor sites. Therefore we have nothing really to go by but the suggested retail and maybe current internet pricing at the time of publishing a piece. At first it was seemingly impressive for $2500. Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. Department-store bikes look a lot better than they used to. To be honest they have decent bikes (they sold an aluminum frame/carbon fork road bike with Ultegra Di2 and disc brakes for about EUR 1800, which is/was unique in the industry I believe) but, take this as you may, I only buy products from this line (clothing mostly) which don't feature large logos. Wal-Mart shoppers are not going to spend 3-5 k for a bike! Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. They don't know from Canyon et al. So, that limits demand. Could be interesting. A 69.5-degree head angle and 73.6-degree seat tube angle are what many brands had a few years ago. I wouldn't ever recommend this bike to someone getting into the sport, because in my biased opinion xc geometry is not a good starting point and the price is simply too high. Yea 10k is a lot for a bike, but its also top tier in the Mtb world. By running razor thin margins at insane volumes. A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them.

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